05 · Personal brands & design systems
Be recognised before you say a word.
We build complete brand design systems for coaches, builders and growing companies: one guide for how you look and sound, everywhere.
A design system is your brand's rulebook: where the logo goes, which colours and fonts to use, how posts look and which words to say. Anyone on your team can follow it.
What's inside
Eight parts of one brand
Logo
Versions, placement and the space around it.
Typography
Fonts, sizes and styles for every use.
Colour
Your palette, exact codes and how much of each.
Iconography
One icon style, used the same way.
Photography
Light, framing and mood for every photo.
Verbal identity
Your tone and the exact words to use.
Social templates
Posts, reels covers and stories that match.
Layouts
Grids for slides, brochures and web pages.
Every post looks different. People scroll past without knowing it's you.
Every post is recognisably yours. People remember you, and come back.
We're building a complete design system for a corporate communication coach.
And this website runs on our own Klytos design system.